Ariat Ace

Located within Ariat’s 1.2-million-square-foot facility, this 24,000-square-foot office reinterprets the brand’s architectural identity through a contemporary lens. Inspired by Ariat’s western heritage, workwear roots, and involvement with Professional Bull Riders (PBR), the design pairs Secretariat’s iconic racing colors with natural materials, textures, and forms.

Brand storytelling is woven throughout the workplace through bold environmental graphics, custom vinyl applications, and integrated wayfinding. At the lobby, a dramatic 30-foot-clear glass storefront creates an immediate sense of openness, anchored by a monumental, illuminated 20-by-100-foot graphic that extends across two walls and visually connects into the breakroom. Throughout employee amenity spaces, custom graphics reinforce Ariat’s identity while transforming everyday environments into meaningful brand experiences.

The result is a distinctive workplace that balances authenticity, western heritage, and modern design, honoring the Ariat way of life while creating an environment built for the future.